If you haven't heard of Sriracha, you mustn't spend much time on the internet (good for you!). The unassuming hot sauce in the red and green bottle has become an unlikely internet sensation, taking bacon's spot on the hipster foods ranking.
The Mandarin word for rice is the same as the word for food. In Thailand, people call their families to dinner by saying 'eat rice'. The Japanese word for cooked rice is the same as the word for meal. In other words: rice is a big deal.